automaticity: the x-factor in habit formation

Have you heard it takes 21 days for form a habit? Perhaps you’re the wiser, having read the details of psychologist Pippa Lally’s research at the University College of London that suggests habits take much longer, up to 254 days, or about 66 days on average. That’s as far as most people get. But to really understand habits, especially why some are so elusive, you must understand the x-factor…automaticity. (more…)